Deal includes Little Baby Bum and Lellobee City Farm.

License Global

May 19, 2022

1 Min Read
Promotional image for "Lellobee City Farm.'
Promotional image for "Lellobee City Farm.'Moonbug

Moonbug Entertainment has named Just Play as its global master toy licensee for several of their IPs. The agreement will see Just Play develop an extensive range of toy products. 

Just Play’s portfolio of brands will include “Little Baby Bum,” “Lellobee City Farm” and “My Magic Pet Morphle” (North America only), which will see product launch from fall 2023. Just Play will also develop ranges for shows “Gecko’s Garage” and “Go Buster.”  

Ranges of products will vary depending on the property, but key categories include figures and playsets, vehicles, plush and role play toys. 

“Our partnership with Just Play reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment through imaginative play,” says Duncan Tate, global head, hardlines, consumer products, Moonbug Entertainment. “Just Play is already a trusted partner to Moonbug and we are very much looking forward to further develop innovative and creative products with them.”  

“We’re thrilled to expand our partnership with Moonbug on some of the world’s most popular kids’ entertainment brands,” says Anna Chapman, vice president, marketing and licensing, EMEA, Just Play. “Moonbug’s data-driven approach to content development provides us with great insights that enable us to provide product solutions for families.  Just Play is looking forward to bringing these new hit properties from show to shelf and helping kids learn through play.” 

Moonbug Entertainment and Just Play are exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

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