Mood Bears Partners with Hunter Price

Mood Bears, the Dragons’ Den success story that promotes mental health positivity and emotional well-being through its thoughtful plush bears, has turned to Hunter Price International to help expand its retail presence in the U.K. and Europe. 

The eight Mood Bears each represent a different emotion: Happy, Sad, Silly, Calm, Nervous, Angry, Love and Hope. Each bear has a distinct color and unique embroidered mood on its feet. 

Hunter Price has been appointed to build on the Mood Bears story through impactful consumer products that continue to help young people understand and talk about their feelings. 

The business is developing ranges across its award-winning product categories, stationery, arts and crafts and accessories across hair, jewelry, keyrings and charms. The debut ranges from Hunter Price will be previewed later this year and will be available in retail starting in 2025. 

“Playful products with a purpose – it’s what we’re all about, so naturally, the Mood Bears have found a home at the Hunter Price playhouse,” says Allana Holmes, commercial director, Hunter Price International. “We’re having a lot of fun creating the first collection of products, tapping into each of the different emotions of the Mood Bears to help people acknowledge and communicate their feelings. It’s a rewarding process.” 

Related:Sara Davies: ‘Licensing is Enormously Important’

“Hunter Price completely understands the Mood Bears concept,” says Joanna Proud, founder, Mood Bears. “Mood Bears – it’s so much more than a business and a brand to me; so finding the right partners who will help build and grow for the long-term future of the brand is crucial – and I truly believe Hunter Price is the right consumer product partner for us.”