Monopoly Makes Moves with Beatles, Olympia Le-Tan

A Monopoly board based on the Beatles’ animated film,

Yellow Submarine

, is in U.K. stores now to coincide with the 50th anniversary of the film. Produced by international game company Winning Moves and U.K. distributor Lasgo, the

Yellow Submarine

edition of Monopoly features cartoon incarnations of the Fab Four, characters from the film and the Yellow Submarine itself.

The original

Yellow Submarine

film will be re-released on July 8 at U.K. movie theaters as part of the 50th anniversary celebration.

“This colorful, inventive

Yellow Submarine

edition of Monopoly is a marvelous addition to the delightful and exciting ranges coming to retail in time for the 50th anniversary of one of the world’s favorite animated films,” says Caroline Mickler, who manages the U.K. licensing program for both The Beatles and Yellow Submarine brands, together with Apple Corps.

In a separate deal, Parisian fashion brand Olympia Le-Tan announced a new licensing agreement for Monopoly-inspired handbags.

Known for the “book-clutch” handbags, the Olympia Le-Tan Monopoly handbag collection inspired by the brand’s signature game elements. The line is now available in-stores and online at select retailers worldwide.

“We’re thrilled to work with the Olympia Le-Tan team to bring a fun and fashion-forward Monopoly handbag line to fashion lovers around the world,” says Nikki Gie, director, consumer products, brand licensing, Hasbro. “OLT has been such a wonderful partner and we look forward to a long-lasting relationship together.”

“The Monopoly Collection will be an iconic start for a new strategy: closer to our partners and closer to our fans,” says Grégory Bernard, founder and chief executive officer, Olympia Le-Tan.