Monopoly: LeBron James Luxury Edition Announced by Hasbro, Nike
The luxury Monopoly version recognizes the four-time NBA champion’s journey from Akron, Ohio to the league’s elite, featuring six unique tokens and customized components.
November 15, 2024
WS Game Company, a board game licensee of Hasbro, has announced the release of Monopoly: LeBron James Luxury Edition in collaboration with Nike, Hasbro and Victory Creative Group, James' marketing team. The gold and silver foil-stamped board honors the career of LeBron James as he enters his 22nd year in the National Basketball Association (NBA), taking players on a journey from Akron, Ohio, to Los Angeles.
"It was an honor to work with Nike to showcase the legacy and career of LeBron James through a unique medium like a Monopoly board game," says Jonathan Silva, co-owner, chief executive officer, WS Game Company. "The game was thoughtfully crafted to feature hidden details throughout, paying homage to LeBron's legendary career on and off the court as he kicks off his 22nd season and celebrates his 22nd signature shoe with Nike."
Monopoly editions of the LeBron XXII will be available exclusively at Nike retailers starting Nov. 15 and online at Nike.com beginning Nov. 19.
The board will also be showcased on Nov. 19, National Monopoly Day, at an event for children from James' I Promise School. Hosted at House 330 in Akron, the event will focus on using Hasbro's classic Monopoly game as a tool for promoting financial literacy among children.
The luxurious wooden cabinet that houses the board is accented with a satin black finish, a foil-stamped game path, and a debossed vegan leather rolling area. The game features integrated storage with two drawers, complete with a banker's tray and custom die-cast LeBron James logo handles.
Instead of the traditional railroads, these locations on the board represent James' four NBA championships won in 2012, 2013, 2016 and 2020. Shiny die-cast tokens include James' first signature shoe with Nike, the Air Zoom Generation; James' jersey; a Nike basketball with the LeBron James logo; a lion; and a crown. His latest signature shoe, the LeBron XXII, is represented with a striking, blue-plated token.
Die-cast tokens from Monopoly: LeBron James Luxury Edition, Hasbro, Nike
The game's premium features also include:
Special metallic and acrylic basketball court-themed Title Deed holder with LeBron James decoration
Premium foil-stamped Chance and Community Chest cards, eye-catching Title Deed cards, and transparent vellum money
Translucent crown houses and die-cast metal LeBron James logo hotels
Transparent acrylic dice with gold pips
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