Monchhichi Toys with New Ideas

Japanese company Sekiguchi and French company Technicolor Animation Productions have selected a series of regional agents for their CGI-animated series “Monchhichi” and announced new deals with established partners.

License Global, Content Editor

February 14, 2019

1 Min Read

New agents include Ypsilon Licensing for Spain; Monco Creation Limited for China, HKG and Taiwan; Maurizio Distefano Advisors for Italy; Plus License for Russia, CIS and CEE.

In France, TF1 Licenses has secured deals with partners such as Buffalo Grill, for a month-long promotion in the fall; Ravensburger for games and puzzles; and M.L.P. for children’s apparel.

In Italy, Maurizio Distefano has organized deals with Gedis for food, while Plus License in Russia brokered an agreement with Dali for eggs and more.

PGS Entertainment, the exclusive distributor of Moncchichi outside of France, has also inked deals with Canal Panda and Clan TV in Spain, Frisbee in Italy, Karusel in Russia and Spacetoon in the Middle East, where the series will premiere in fall 2018 and early 2019.

Global master toy partner Silverlit will be debuting a toy line that includes figurines, playsets and a car for holiday 2018 in EMEA in Italy, Spain, Portugal, Finland, Norway and Russia.

The company’s French publishing partners Les Livres du Dragon d’Or and PKJ (Pocket Jeunesse) has also released a range of products that consist of storybooks, among other product categories.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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