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‘Miraculous’ Toy Line Headed to U.S.

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A new toy line from Playmates Toys and ZAG is in the works.

The magic of ZAG and ON kids and family’s animated series “Miraculous - Tales of Ladybug & Cat Noir” comes to life as the first fashion dolls from Playmates Toys and ZAG Labs’ new line debut in North America this spring. The toy launch is the result of an alliance last year between the two companies to develop, manufacture and distribute toys and collectibles inspired by ZAG's extensive brand portfolio.

“From its distinct look, relatable and diverse characters and engaging storyline, combined with the series' huge viewership and the property’s massive organic following on social platforms, ‘Miraculous’ is an extraordinary brand with a boundless future,” says Georgia Manolas Walker, vice president, girls marketing, Playmates Toys. “The toy line captures the essence of ZAG and ON kids & family’s vibrant and aspirational property, and Miraculous serves as a perfect brand for us as we re-enter a category where we have a prolific history of expertise and success.” 

The “Miraculous” toy line mirrors the look and content of the series from its CGI aesthetic, to incorporating key storyline elements including outfits, their Miraculouses and the characters unique Kwamis.

The exclusive spring 2021 online launch in the U.S. features four characters – Ladybug, Cat Noir, Queen Bee and Rena Rouge. Dressed in their signature outfits, each action doll features 15 points of articulation for dynamic poseability play. Basic Action Doll Cat Noir stands at 11 inches; Basic Action Dolls Ladybug, Rena Rouge and Queen Bee are 10.5 inches; and a Ladybug Dress Up set is also available, complete with mask, a working Yoyo with color change akuma, dressup earrings and a “my size” Tikki Kwami. 

“The audience for ‘Miraculous Ladybug’ continues to grow exponentially, with new content launching around the world, including the upcoming TV event ‘Miraculous World: Shanghai, Lady Dragon’ on Disney Channel and Disney+ and our new Miraculous game for the Roblox platform,” says Jeremy Zag, founder and chief executive officer, ZAG. “Our fans are continually looking for new ways to engage with the brand, and we couldn’t be more excited to introduce the new toys to our fans.”

The new Miraculous product line will be available March 21, at Walmart.com and Target.com. The line debuted internationally in late 2020 with products quickly running out of stock.

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