Mike the Knight Toys Unveiled

To celebrate the European TV launch and upcoming toy rollout of its new preschool property Mike the Knight, HIT Entertainment embraced the plummeting temperatures at the Nuremberg Toy Fair and set up an ice display.

In addition to ice sculptures of Mike and his friends, the display also features the new line of toys from Fisher-Price, set to roll out in Europe in fall/winter. (Fisher-Price is the global master toy partner for the brand except in the U.K. and Eire.) Regional licensing agents include Super RTL, TF1 and CPLG Benelux.