Mighty Mojo Toys will manufacture and distribute a line of plush toys based on the Geronimo Stilton book series and its cast of characters. Mighty Mojo Toys has worked with other licenses, including plush lines for the children’s YouTube series, “Booba,” PBS’ “Super Why” as well as Pete The Cat and Instagram celebrity Doug The Pug. The most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch.
“We are thrilled to be working on expanding the Geronimo Stilton program with Mighty Mojo Toys,” says Cynthia Modders, president, Firefly Brand Management. “Geronimo Stilton is one of the best-selling children’s book series; the famed mouse journalist is loved by children everywhere, maintaining a huge young fan base who are certainly going to enjoy these devoted character plush and toys!”
Since his Italian debut in 2000 at the hands of creator Elisabetta Dami, the adventures of Geronimo Stilton and his family and friends have stretched across almost 250 volumes, selling more than 175 million copies in 51 languages around the world – including North America, where the books are published by Scholastic for all English-speaking countries. Scholastic Corporation has published the English version of the series in the U.S. since 2004.
“We’re so excited to be collaborating with the Geronimo Stilton team,” says Arash Moghaddam, chief executive officer, Mighty Mojo Toys. “As fans, we’ve been watching its popularity explode over the years and cannot wait to share what we have in store for Geronimo and his friends.”