Mighty Jaxx, based in Southeast Asia, recently launched Nubbies: "Sesame Street."
According to Mashable SEA, the launch is its first licensed hyper-casual game title associated with the new collectible series of the same name.
The physical collectibles can unlock digital assets and future content, such as games, videos, events and more.
"We started toying with a deceptively-simple concept that would be both intuitive and accessible, allowing both collectors and non-collectors to bond over a shared love of nostalgic characters, and the iconic 'Sesame Street' characters were the perfect brand for us to start with," says Jackson Aw, chief executive officer, Mighty Jaxx to Mashable SEA.
There are 10 Nubbies in total, each inspired by finger puppets, standing at two inches all and tech-enabled.
"We're always thrilled to create new ways for fans to engage with their favorite Sesame Street characters," says Will DePippo, director, Asia Pacific, Sesame Workshop to Mashable SEA. "Nubbies: 'Sesame Street' allows fans of all ages to grow their connection to Sesame Street while having a fun gaming experience."
The brand is exploring digital concepts that could include interactive installations, downloadable social content and live AR interactions in real-life environments while synchronizing progress between platforms and realities in real-time.
The brand has also revealed special-edition glittery Nubbies.
"With this being our first entry into the gaming sphere, we wanted to start with something fun and simple that would also seamlessly extend the physical collecting experience into the digital realm," says Aw. "Our end goal is to develop highly immersive playing experiences, where users become one with the products and everything surrounding them."
The Nubbies: "Sesame Street" series is available in Singapore, Hong Kong, Malaysia, Taiwan, Indonesia, Thailand, Philippines and China.