Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
May 17, 2021
Metro Goldwyn Mayer and Play.Works, a Connected TV influencer video and games network, unveiled its "Pink Panther Time Traveler" game, which is available in select territories through connected television devices on multiple platforms.
"PlayWorks is delighted to partner with MGM and bring the Pink Panther to the largest games on TV platform in the world," says Jonathan Boltax, chief executive officer, PlayWorks. "Our fans range from 8 to 88 and the iconic Pink Panther is the perfect vehicle to bring endless hours of entertainment to our TV players around the world."
The game is available to play through the Play.Works Network, which reaches more than 200 million homes and has the largest Connected TV games catalog globally. It is the first of three titles being developed around the Pink Panther.
The "Pink Panther Time Traveler" game allows players to experience the character in more than 200 levels of play, ranging from beginner, advanced, master and expert.
Play.Works developed and built the "Pink Panther Time Traveler" game for TV, and it will be available on leading platforms such as Roku, Comcast's XfinityX1, Videotron (Canada), SkyQ and Smart TV's such as Vizio, LG and Samsung.
"As technology advances, fans can engage with TV platforms in exciting new ways," says Robert Marick, executive vice president, global consumer products and experiences, MGM. "Pink Panther has been a beloved character for generations and we are looking forward to bringing his charming and playful personality to this unique gaming space. Together with Play.Works we've created a fun experience for our fans, both old and new."
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024