Collectible toy line extends in the U.S. into a series of new CP categories.
Adding to its current lineup of licensees, MGA Entertainment has secured Canal Toys (crafts and activities), Ceaco (puzzles), E.S. Originals (footwear), MZ Berger (clocks, banks), Palamon International (Halloween costumes), Party City (party goods and favors), Scentco (writing and flash drives), Sky High (back-to-school and stationery), Starlight Kids (sunglasses) and Toy Factory (amusement plush).
The new Num Noms licensed merchandise will begin rolling out in the U.S. in Q4 2016, with the full lineup of products available at retail next fall.
“The response to Num Noms, from consumers, buyers and licensees has been extraordinary, with the toys in distribution across all retail segments in the U.S. quickly selling out,” says Juli Boylan, global head, licensing, MGA Entertainment. “In less than one year, we have expanded the reach, appeal and licensing opportunities as we introduce each new
property and heightens industry awareness.”
Num Noms are a collectible toy range of miniature food-inspired characters that are scented.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.