MGA Takes a Bite of Num Noms Licensees

MGA Entertainment is gearing up to launch the licensing program for its collectible toy line Num Noms.

April 6, 2018

MGA Takes a Bite of Num Noms Licensees

Collectible toy line extends in the U.S. into a series of new CP categories.


Adding to its current lineup of licensees, MGA Entertainment has secured Canal Toys (crafts and activities), Ceaco (puzzles), E.S. Originals (footwear), MZ Berger (clocks, banks), Palamon International (Halloween costumes), Party City (party goods and favors), Scentco (writing and flash drives), Sky High (back-to-school and stationery), Starlight Kids (sunglasses) and Toy Factory (amusement plush).

The new Num Noms licensed merchandise will begin rolling out in the U.S. in Q4 2016, with the full lineup of products available at retail next fall.

“The response to Num Noms, from consumers, buyers and licensees has been extraordinary, with the toys in distribution across all retail segments in the U.S. quickly selling out,” says Juli Boylan, global head, licensing, MGA Entertainment. “In less than one year, we have expanded the reach, appeal and licensing opportunities as we introduce each new

series of characters. We’re teaming up with licensees across all product categories here in the U.S., and as we turn our attention to international licensing partners while at Brand Licensing Europe, the excitement and anticipation surrounding Num Noms adds yet another delicious layer to this very popular

property and heightens industry awareness.”

Num Noms are a collectible toy range of miniature food-inspired characters that are scented.

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