Num Noms, L.O.L. Surprise! and Little Tikes will expand their presence in Europe and Latin America.

MGA Entertainment has appointed three new licensing agents–CPLG, The Point.1888 and Character Mix–to represent the Num Noms, L.O.L Surprise! and Little Tikes brands in multiple markets worldwide.

First, CPLG will take on the Num Noms brand in Italy; meanwhile, The Point.1888 will represent Num Noms, L.O.L. Surprise! and Little Tikes for licensing in the U.K. and Ireland; and Character Mix will seek out licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay and Paraguay.

“MGAE is enjoying a phenomenal consumer response to Num Noms and L.O.L. Surprise!, setting and breaking retail sales records and fueling incredible licensing opportunities for both the brands and the company,” says Juli Boylan, global head of licensing, MGA Entertainment. “The popularity of these new properties also reminds licensees, retailers and consumers of the company’s well-established and beloved brands, which opens the door to even greater opportunities for expansion and growth.” 

Furthermore, MGA Entertainment will be showcasing all three brands at Licensing Expo, May 23-25, at Booth #U226.

“Kids the world over are clamoring for MGAE’s collectibles, toys and related products, and we are thoroughly energized by the interest and the potential for expansion in territories around the globe,” says Tina-Louise Foster, senior director, international licensing, MGA Entertainment. “Licensing Expo is the ideal environment for exploring prospective partnerships, collaborations and growth options for all of our properties.”