MGA Re-Ups Lalaloopsy Deals

MGA Entertainment, owner of the Lalaloopsy doll brand, has renewed licensing deals with several of its original partners.

The deals include:

• Berkshire Fashions for cold weather accessories;

• Kappa Books for published coloring activity;

• Stoneridge Cycle for wheeled goods (Canada only);

• DecoPac for cake decorating sets;

• American Greetings for party goods and social expressions; and

• Ranka Enterprises for apparel (Canada only).

Lalaloopsy product first launched in 2010.

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