MGA Entertainment will reveal details for its new global licensing program for its doll line L.O.L. Surprise! at Licensing Expo, May 23-25.
The new licensing program will aim to expand the popular toy line into categories such as fashion apparel, sleepwear, accessories, health and beauty, gift and novelty, stationery, party goods, crafts and activities, publishing, back-to-school, electronics and home décor, among many others.
Additionally, MGA has developed a style guide to assist the toy line, which incorporates phrases and emoji’s including character art, graphics, badges/icons, patterns and borders.
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