MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls

MGA Entertainment (MGA), one of the leading companies in toys, collectibles and entertainment, has announced the launch of limited-edition Bratz x “Mean Girls” collector dolls, in collaboration with Paramount Consumer Products, a division of Paramount, producer of the 2004 film.

The two pop-culture powerhouses celebrate the 20th anniversary of “Mean Girls,” bringing The Plastics into plastic. The full lineup will roll out over the coming weeks, starting with the Cady Doll launching on “Mean Girls” Day, Oct. 3.

Over the years, Bratz has expanded its IP into beauty and fashion, allowing adult fans to fall in love with the brand all over again and relate to the girls in a new way. Going beyond celebrity doll collections, this partnership marks another first for the brand: its expansion into pop-culture doll recreations of popular entertainment franchises. For the first time, Bratz is strutting into the world of entertainment licensing to give fans and collectors alike a unique, Bratz twist on their favorite characters. 

“Since Bratz is always at the forefront of pop culture, it’s exciting for us to partner with ‘Mean Girls’ to celebrate the film’s 20th anniversary year,” says Chelsea Green, vice president, creative, Bratz. “This collaboration will go down in pop culture history – bringing to life these beloved characters feels timeless and timely and we certainly wanted to make fetch happen in the world of Bratz.” 

Bratz is known online for its viral pop-culture recreations on social media, including the infamous Christmas talent show scene from “Mean Girls.” Fans who follow the viral Bratz social accounts will see this collaboration go beyond digital animations and into the real world with a physical collection of Bratz x “Mean Girls” dolls. 

“‘Mean Girls’ has earned its place in pop culture in the last 20 years, and partnering with Bratz to celebrate the film’s anniversary felt like such a natural fit,” says Lourdes Arocho, senior vice president, Paramount Consumer Products & Experiences. “We are thrilled to announce this exciting partnership of two iconic brands that celebrate individuality, style and the power of friendship.” 

Each doll comes with two outfits from the movie and next-level packaging designed to look like the infamous Burn Book. 

Each doll comes with a brush, doll stand, customized packaging with Bratz-style illustrations of each character and accessories that only fans will get, including a Kalteen bar and Gretchen’s big hair, which is full of secrets.

In time for Halloween, holiday gifting and “Mean Girls” Day, the limited-edition Bratz x “Mean Girls” dolls will be available globally over the coming weeks, sold at Bratz.com. The collector dolls will also be available on Amazon in the EU and U.K. as well as online at Very in the U.K. and Corte Ingles in Spain. The first doll in the collection, the Cady Doll, will be available globally beginning 8 a.m. PT/11 a.m. ET on Oct. 3, with the others rolling out throughout the month.