BLE attendees will have the chance to win the limited edition toy each day of the show.
EUROPE–MGA Entertainment will be offering retailers and licensees the opportunity to enter a contest for the chance to win the newly released L.O.L. Surprise! Big Surprise doll every day during Brand Licensing Europe.
Each day of the trade show, taking place Oct. 10-12, retailers and licensees are invited to visit MGA’s U.K. licensing agent, The Point. 1888, at stand B80 to enter to the win. MGA will announce the winner each day at 4 p.m. and participants do not need to be present to win.
L.O.L. Surprise! Big Surprise is the new, larger-than-life version of the collectible toy line. The limited edition toy debuted on Sept. 29 and will be available to fans for the first time this holiday season.