MGA Entertainment Unveils Spring Toy Lineup

Toy and entertainment company MGA Entertainment has revealed big anniversary plans for Little Tikes.

Toy brand Little Tikes is celebrating its 50th anniversary with a series of experiential, at-retail events and online entertainment content that will encourage children to “play big” this year.

The new brand mantra will be supported by an expansive product line, which spans classic products like Cozy Coupe and new entertainment brands such as “Kingdom Builders.” Children ages 6-months to 7-years-old can enjoy outside play with the turtle sandbox or have fun indoors by watching the YouTube series “Kingdom Builders.”

New Little Tikes products include the Little Tikes “Kingdom Builders” deluxe transforming figures for children ages 3 and up. The figures will hit store shelves this spring at Target and Amazon.com. Children can build their own kingdoms, knock them down and rebuild them. The figures easily transform into tool form.

Another Little Tikes product launching this spring is the Little Tikes “Kingdom Builders” pets, aimed at children ages 3 and up. Each pet easily transforms into tool form.

Also launching in this spring is the L.O.L. Surprise! Fuzzy Pets, aimed at children ages 6 and up. Children can unbox the new shampoo bottle package, bathe their Fuzzy Pets in the shampoo to reveal the pet underneath and add water to reveal a special surprise, which could be a magic mirror, secret message sticker, bottle, scooper, fashion accessory, outfit and a L.O.L. Surprise! Fuzzy Pet covered in soft fuzz.

The L.O.L. Surprise! Makeover Series #Hairgoals dolls sport new looks and come with a display case, doll stand, purse or a hairspray can capsule that transforms into a salon chair.

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