MGA’s L.O.L. Surprise! brand ranks among U.K.’s Top Five toys.

License Global

December 21, 2019

1 Min Read

MGA Entertainment’s L.O.L. Surprise! brand is dominating the Top 10 best-selling toys ranking in the U.K., according to a list compiled by The NPD Group.

The ranking was part of the last-reported week of sales data NPD will publish before Christmas. MGA Entertainment took the first five spots with its “L.O.L. Surprise!” line.

Other appearances on this list include the Harry Potter knight bus, dobble, Technic land rover defender, Kidizoom duo 5.0 and Pets Alive Boppi the booty shakin llama.

“In the second week of December, our sales figures underlined the continued strong appeal of the L.O.L. Surprise! Range,” says Frederique Tutt, global industry analyst, NPD. “The ‘unboxing’ toys are priced from £10 to £169, so there’s something in the selection to suit most budgets. The appearance of Dobble in the Top 10 is an indicator that sales of games and puzzles will grow strongly in the run-up to Christmas Day as families plan for quality time together. And if you’ve missed the trend for llamas in the toy sector over the last year, you may have been living on the moon! Boppi the llama will be shakin’ its booty in many homes over the festive period.”

MGA’s Top 5 for include the L.O.L. Surprise! amazing 14 surprise dolls, L.O.L. Surprise! 2 in 1 glamper, L.O.L. Surprise! doll, L.O.L. Surprise! winter disco chalet and L.O.L. Surprise! hair goals.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like