MGA Entertainment Tops U.K.’s Best-Selling Toys List

MGA’s L.O.L. Surprise! brand ranks among U.K.’s Top Five toys.
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License Global

December 21, 2019


MGA Entertainment’s L.O.L. Surprise! brand is dominating the Top 10 best-selling toys ranking in the U.K., according to a list compiled by The NPD Group.

The ranking was part of the last-reported week of sales data NPD will publish before Christmas. MGA Entertainment took the first five spots with its “L.O.L. Surprise!” line.

Other appearances on this list include the Harry Potter knight bus, dobble, Technic land rover defender, Kidizoom duo 5.0 and Pets Alive Boppi the booty shakin llama.

“In the second week of December, our sales figures underlined the continued strong appeal of the L.O.L. Surprise! Range,” says Frederique Tutt, global industry analyst, NPD. “The ‘unboxing’ toys are priced from £10 to £169, so there’s something in the selection to suit most budgets. The appearance of Dobble in the Top 10 is an indicator that sales of games and puzzles will grow strongly in the run-up to Christmas Day as families plan for quality time together. And if you’ve missed the trend for llamas in the toy sector over the last year, you may have been living on the moon! Boppi the llama will be shakin’ its booty in many homes over the festive period.”


Top 5 for include the L.O.L. Surprise! amazing 14 surprise dolls, L.O.L. Surprise! 2 in 1 glamper, L.O.L. Surprise! doll, L.O.L. Surprise! winter disco chalet and L.O.L. Surprise! hair goals.

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