Art Nation Agency will develop licensing programs, oversee marketing, promotions and collaborations with MGAE brands in the local market.
“MGAE’s collectibles, toys, lifestyle and licensed products are loved by kids across the globe, and we are thoroughly energized by the interest and the potential for expansion in Ukraine across all of our brands,” says Sandrine De Raspide, general manager, global licensing and international sales, MGA Entertainment. “We are very excited to have Art Nation Agency on board as it will greatly contribute to our global licensing program and the brands’ phenomenal success.”
Art Nation Agency plans to collaborate with manufacturers of kids’ products in the following licensing categories:
Care and hygiene;
Active leisure goods; and
Clothes and shoes.
New opportunities are also being offered for the brand in = the fast-moving consumer goods market.
"It is highly important that MGA Entertainment
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