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MGA Entertainment Taps Art Nation Agency for Ukraine Representation

Art Nation Agency will develop licensing programs, oversee marketing, promotions and collaborations with MGAE brands in the local Ukraine market.

MGA Entertainment has named Art Nation Agency as the authorized licensing agent of international brands for MGA Entertainment in the Ukraine.

Art Nation Agency will develop licensing programs, oversee marketing, promotions and collaborations with MGAE brands in the local market.

“MGAE’s collectibles, toys, lifestyle and licensed products are loved by kids across the globe, and we are thoroughly energized by the interest and the potential for expansion in Ukraine across all of our brands,” says Sandrine De Raspide, general manager, global licensing and international sales, MGA Entertainment. “We are very excited to have Art Nation Agency on board as it will greatly contribute to our global licensing program and the brands’ phenomenal success.”

Art Nation Agency plans to collaborate with manufacturers of kids’ products in the following licensing categories:

  • Food products;
  • Drinks;
  • Care and hygiene;
  • Cosmetics;
  • Active leisure goods; and
  • Clothes and shoes.

New opportunities are also being offered for the brand in = the fast-moving consumer goods market.

"It is highly important that MGA Entertainment defined Ukraine as a separate market and chose local representatives but not international agencies,” says Albert Sargsian, licensing head, Art Nation Agency. “I am grateful for trust and very pleased that it is Art Nation Agency which was chosen an official agent of international MGAE brands. New opportunities are being opened for us. At the same time, high responsibility for the brands at a local level appears. We will do our best to exceed MGAE's expectations. Currently we are choosing reliable and prospective partners in different categories. We are negotiating with FMCG-leaders. Despite the crisis, we see a significant demand for collaboration with L.O.L. Surprise!, as it enables companies [to] quickly reanimate sales."

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