MGA Entertainment Expands L.O.L. Surprise! Fantasy Lineup with Fairy and Unicorn DollsMGA Entertainment Expands L.O.L. Surprise! Fantasy Lineup with Fairy and Unicorn Dolls

MGA Entertainment Expands L.O.L. Surprise! Fantasy Lineup with Fairy and Unicorn Dolls

License Global

January 21, 2025

1 Min Read
L.O.L Surprise! Fairy Dolls, MGA Entertainment
L.O.L Surprise! Fairy DollsMGA Entertainment

MGA Entertainment, the company behind the L.O.L. Surprise! brand, has announced the launch of its new fantasy-themed doll collections: L.O.L. Surprise! Fairies! Tots and L.O.L. Surprise! Unicorns! Tots. The lines expand the brand's fantasy-inspired offerings, building on the success of its Mermaids collection launched in 2024. 

The new collections introduce interactive and customizable DIY features. Kids can add water to make their own fairy wings or mix a colorful potion to create swirling unicorn colors inside the Tot. 

“‘Playing pretend’ is a timeless childhood experience and we are excited to integrate the concept of fantasy into our L.O.L. Surprise! spring line,” says Josh Hackbarth, chief marketing officer, MGA Entertainment. “Kids love our L.O.L. Surprise! Mermaids collection and we have continued to build a fantastical world of imagination via vibrant colors, unique transformations, outrageous fun and lots of surprises with these new collections designed to captivate and delight children and bring their fantasies to life.” 

Key Features of the New Lines: 

  • L.O.L. Surprise! Fairies! Tots: This collection features eight collectible dolls with fairy wings, crystal mixes for customization and fashion accessories. Each blind-packaged doll comes in a display-ready ball 

Related:State of Play: Toy Trends on Display at London Toy Fair 2025

  • L.O.L. Surprise! Unicorns! Tots: The collection features six unicorn-themed dolls, each with swappable rooted hair, a unicorn horn and a transparent body for a swirling liquid play pattern 

The new collections are now available at U.S. retailers, including Target, Walmart and Amazon, as well as global outlets and MGA's online store. 

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License Global

License Global

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