Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
New Rescue Tales Adoptable Pets to donate portion of proceeds to Best Friends Animal Society.
September 25, 2020
MGA Entertainment has announced the launch of Rescue Tales, its new line of plush pets.
As part of the launch, MGAE has partnered with Best Friends Animal Society, a animal welfare organization focused on finding a safe place to call home for dogs and cats in America’s shelters.
“Rescue Tales offers an opportunity for kids to play a role in rescuing and taking care of a new pet,” says Isaac Larian, chief executive officer and founder, MGA Entertainment. “One of the greatest lessons a parent can teach a child is the importance of helping others. As we developed the Rescue Tales product line, we wanted to reflect this idea by helping real homeless pets who need saving, so we are proud to align with Best Friends Animal Society, an organization that works to provide a safe and loving place for homeless animals.
Rescue Tales come in four adoptable pets’ breeds:
Each Rescue Tales includes a collar with an adoption certificate and customizable nametag, a customizable doghouse, and real sounds and movement.
“Best Friends is incredibly grateful to MGA Entertainment for their generosity towards our lifesaving efforts across the country,” adds Marc Peralta, chief programs officer, Best Friends Animal Society. “The awareness that Rescue Tales pets will generate with children and their families about pet adoption is also wonderful. Our motto is by working together, we can save them all, and this partnership is a fantastic illustration of that philosophy.”
Rescue Tales Adoptable Pets are available now at Walmart, Target and Amazon.
Read more about:MGA Entertainment
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Fendi Launches Premium Chupa Chups Lollipop HolderFeb 26, 2024
Licensing International, Sports & Fitness Industry to Hold 2nd Annual SummitFeb 26, 2024
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024