has announced the launch of Rescue Tales, its new line of plush pets.
As part of the launch, MGAE has partnered with
, a animal welfare organization focused on finding a safe place to call home for dogs and cats in America’s shelters.
“Rescue Tales offers an opportunity for kids to play a role in rescuing and taking care of a new pet,” says Isaac Larian, chief executive officer and founder, MGA Entertainment. “One of the greatest lessons a parent can teach a child is the importance of helping others. As we developed the Rescue Tales product line, we wanted to reflect this idea by helping real homeless pets who need saving, so we are proud to align with Best Friends Animal Society, an organization that works to provide a safe and loving place for homeless animals.
Rescue Tales come in four adoptable pets’ breeds:
Each Rescue Tales includes a collar with an adoption certificate and customizable nametag, a customizable doghouse, and real sounds and
“Best Friends is incredibly grateful to MGA Entertainment for their generosity towards our lifesaving efforts across the country,” adds Marc Peralta, chief programs officer, Best Friends Animal Society. “The awareness that Rescue Tales pets will generate with children and their families about pet adoption is also wonderful. Our motto is by working together, we can save them all, and this partnership is a fantastic illustration of that philosophy.”
Rescue Tales Adoptable Pets are available now at Walmart, Target and Amazon.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.