MGA Debuts New Collectible Brand

MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents. 

April 6, 2018

MGA Debuts New Collectible Brand

New food-based toy line Num Noms available exclusively at Toys 'R' Us.


The new brand has launched exclusively at Toys 'R' Us stores and online in the U.S. and will roll out at other mass retail outlets beginning in January.

Nums are outer, squishy, hollow characters that nest on top of Noms. Noms are inner, hard-shelled characters that are either motorized to scoot around or filled with flavored lip gloss. Each character is each uniquely scented and can be mixed and matched to create more than 1,000 customized scent fusions.

The toy line now available at Toys 'R' Us and includes series one of the collectible figures, as well as starter packs, deluxe packs, mystery blind packs and a Go-Go Café play set.

"Kids have always loved playing around with scents and collecting cute little toys," says Isaac Larian, chief executive officer, MGA Entertainment. "Num Noms present a whole new way for kids to play and collect,

by scent. Characters can be mixed and matched to make endless surprising scent combinations, and with multiple ways to play, the fun never ends."

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