MGA Bolsters Num Noms Worldwide

GLOBAL–MGA Entertainment is continuing to grow the collectible toy brand Num Noms worldwide with a host of licensing and retail partnerships.

April 6, 2018

MGA Bolsters Num Noms Worldwide

The collectible toy brand is currently available at global retailers like Amazon, Auchan, Big W, Claire’s, Tesco, Toys ‘R’ Us and Walmart, among many others.


To date, the brand has secured full distribution throughout the U.S. and Canada and is now available at mass retailers including Toys ‘R’ Us, Walmart, Target and Amazon, as well as at a variety of mid-tier and specialty retailers.

Furthermore, the collectible toy brand’s current licensing roster in North America includes a robust assortment of partners including Hybrid, Komar Kids and HER Accessories for apparel, sleepwear and accessories; Canal Toys for craft and activity products; Trends International, SmileMakers and Innovative Design for back-to-school and stationery; My Favorite Company and FrankFord Candy for food and beverage; Idea Nuova and Entertainment Retail Enterprises for home décor and furnishings; Bulls I Toys and Phatmojo for gifts and novelty; Party City for party goods; and Parragon Books for publishing.

Several of the Num Noms-branded

products are now available, with additional roll outs planned for this fall.

On the international front, Num Noms is available across the EMEA region at major retailers such as Tesco, Claire’s, Toys ‘R’ Us, Hamleys and Auchan. It also available at retail outlets in China, Hong Kong, Korea, the Philippines, Indonesia, Singapore, Taiwan, Thailand, Mexico, Argentina, Brazil, Chile, Peru, Ecuador and Paraguay.

The brand is also offered at retailers in Australia and New Zealand, including Big W, Toys ‘R’ Us, Target and Myer. In addition, MGA has secured a number of new licensees for the brand down under–including Canal Toys for activity sets and kits; Hunter Leisure for sporting good, stationery, puzzles and games; Parragon for coloring, activity books and storybooks; Phatmojo for novelty and collectibles; and Zak for dishware, storage, toiletries in Australia.

“Num Noms resonates with young girls who love to create stackable combinations that are as unique as the girls who collect them,” says Juli Boylan, global head of licensing, MGA. “MGAE’s licensing and retail partners around the world are similarly excited by the seemingly unlimited opportunities that the brand offers, with each new product introduction substantiating Num Noms’ distinct appeal, celebrating and empowering young girls the world over.” 

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