MGA, AvatarLabs Introduce Finders Keepers Game

MGA Entertainment, one of the world’s largest privately held toy and entertainment companies, has partnered with digital marketing agency, AvatarLabs, to reimagine the Finders Keepers board game, launching Finders Creepers, an innovative new game. 

Finders Creepers, from MGA’s games division Micro Games of America, delivers an AR-driven board game, featuring network player capabilities and utilization of full mobile phone and tablet play in concert with the physical board game itself. Finders Creepers sets itself apart from games in the market today with this AR integration, adding layers of virtual characters to the real-world environment. Finders Creepers is a new genre of board game experience that bridges the physical and digital worlds – App-Vanced only from MGA. 

AvatarLabs developed the Finders Creepers app that brings the board game’s storyline to life using cutting-edge AR technology to create an interactive experience that bridges the physical and digital worlds. 

“We’ve had a long history of innovation and industry firsts in the world of marketing digital experiences,” says Rex Cook, co-founder, AvatarLabs. “We were the first to create a film-branded game on the iPhone, first to use AR lenses to market a film on Snapchat and now we are helping to usher in a new era for the family board game.” 

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Best known for its work on film and TV title launches, AvatarLabs has also developed numerous mini-games, mobile games and digital engagement experience campaigns for mega-brands like McDonald’s, Toyota, Subway, Coca-Cola, LEGO and Crocs.