MGA Appoints Bratz Agent in Benelux

Doll brand to expand into new categories with the help of J&M Brands.

MGA Entertainment has appointed J&M Brands to represent the Bratz doll brand for licensing and merchandising in Benelux.

“The entire team at J&M Brands is thrilled to have the opportunity to help [MGA] build and grow their cutting-edge Bratz dolls brand in our territory,” says Janienke Mulder, co-owner and managing director, J&M Brands. “The renewed Bratz brand offers huge potential in licensing terms, and we look forward to working closely with the MGA Entertainment team to develop a strong and diverse program.”