Parragon agreement will span a number of book formats in multiple worldwide markets.
Parragon will launch core Num Noms titles across multiple formats next summer and will follow up with an expanded program for fall 2017 in the U.S., Canada, the U.K. (excluding Ireland), Australia, New Zealand and English-speaking military bases worldwide.
“Parragon demonstrated an exceptional understanding of both the Num Noms brand and its distinct appeal,” says Juli Boylan, head, global licensing, MGA. “They will be delivering a broad range of titles that are both tried and true formats, along with unique custom titles that incorporate Num Noms signature attributes and core values while augmenting the consumer’s experience in fun and imaginative ways.”
Parragon joins a growing lineup of U.S. partners for Num Noms including Accessory Innovations, Berkshire Fashions, Bulls | Toy, Canal Toys, Ceaco, Cookies United, E.S. Originals,
“Parragon takes pride in its ability to devise unique licensed products that offer high-perceived value and innovation ideally suited to both the brand and its audience,” says Amy Jarashow, licensing director, Parragon. “MGA Entertainment is encouraging our inventiveness, resulting in a deliciously scented comprehensive publishing program.”
Key categories for Num Noms will begin launching next spring, with the full program available in the fall.
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