Pea & Promoplast is planning a range of pocket money toys to be developed and distributed via its Play Around division. The range, which will be available in this fall, will include a wide-selection of 3D figurines, playsets and gadgets all aimed at the show’s gender-neutral target audience aged between four and seven.
“’MeteoHeroes’’ originality, appealing characters and exciting storylines, along with its relevant and important themes, are already attracting strong licensee support across multiple categories,” says Valentina La Macchia, licensing director, Mondo TV. “We’re delighted to be partnering with Pea & Promoplast, a global leader in its field. We appreciate how committed they are to developing a line of pocket money toys that will not only thrill all young fans of this exciting new series but that is environmentally friendly and consistent with ‘MeteoHeroes'’ brand values.”
The items willhighlight both the show’s array of gadgets and its stars: Fulmen, Nix, Nubess, Pluvia, Thermo and Ventum. The pocket money toys will be available in the mass market across Italy, San Marino, Canton Ticino and Vatican City.
"At Play Around we are excited to be on board with the awesome project MeteoHeroes and to be working with Mondo TV,” says Massimiliano Piazzolla, toys and licensing director, Play Around. “We were very enthusiastic when Mondo TV introduced MeteoHeroes to us. The content of the animated series in terms of being fun for kids and at the same time embracing green credentials, is pushing us to develop a challenging line of pocket money toys as well as product for all the channels where we are present as a Group."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.