Under the terms of the agreement, McDonald’s customers in territories including France, Spain, Austria, Canada and more can get one of four bespoke Rubik’s cubes toys—a square 2x2 cubes, 3x2 cubes, rounded version and more—beginning this summer in a Happy Meal.
In addition, the promotion will feature a soon-to-be-announced collaboration between a major Hollywood animation studio, that promises a unique twist on the classic puzzle.
“We have worked closely with The Marketing Store and the whole team at McDonald’s and are really pleased with the innovative and high-quality content of this campaign,” says Nicolas Loufrani, chief executive officer, The Smiley Company. “From the robust mini Cubes and the unique Rubik’s Cube-shaped Happy Meal box to the TV ads and bespoke games created for the Happy Studio app, every aspect of the promotion has been crafted to perfectly leverage the Rubik’s brand mission of encouraging children to play smart and further our goal of bringing intelligent play to kids of all ages.”
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