McDonald's Plans Hexbug Meals

Innovation First International has partnered with McDonald’s to feature its Hexbug Micro Robotic Creatures brand in Happy Meals later this month.

The four-week program will begin Feb. 22 at participating restaurants across the U.S. and Canada.

Each Happy Meal will feature one of six collectible Hexbugs, including two fast crawling speed beetles, two slow crawling beetles and two bump-and-go nano pullbacks.

“This is a once-in-a-lifetime opportunity to reach millions of new and old fans directly with special, collectible Hexbug toys that they can only get at McDonald’s,” says Chris Troyak, president, Innovation First Labs.