Maurizio Distefano Licensing, the Italian agent for BBC Studios’ property, “Bluey,” has announced the arrival of new “Bluey” toys from Giochi Preziosi, the Italian distributor of master toy licensee Moose Toys. “Bluey” toys are now available in large-scale retail shops and major toy shop chains across Italy. 

The line includes plush toys of Bluey and sister Bingo and six sets of action figures, four of which consist of two characters from the animated series (Grannies, Cousins, Pool Time and Skateboard) and two of which highlight four characters (Bluey's Family and Bluey's Friends). There will also be two mini playsets (Bingo's Playroom and Bluey's Playground) and the Heeler 4WD Family Vehicle.More products will be launched in the market in the coming months.  

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Multiprint will produce a collection of stamp sets inspired by the series, Dulcop will offer a range of soap bubbles dedicated to the characters and Diramix plans a sticker album. Grabo meanwhile will bring “Bluey” to its inflatable balloons, Halantex will bring out “Bluey” bedding and Dolfin will sweeten the Epiphany with a dedicated selection of Epiphany stockings in 2023. 

"As soon as I saw ‘Bluey,’ I knew that it had strong potential in the Italian market but even this may be an understatement,” says Maurizio Distefano, president, owner, Maurizio Distefano Licensing. “The success of the animated series in Italy has encouraged many Italian licensees to partner with the property already and this success looks like continuing for some while.”