“#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes and to drive additional donations to support first responders,” says Chuck Scothon, senior vice president, Fisher-Price and global infant and preschool head, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys and play in general can ultimately make these difficult times easier for both kids and adults.”
All net proceeds from the line will go to #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they
“We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontline of this pandemic,” says Arianna Huffington, founder and chief executive officer, Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative. “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families.”
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