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April 6, 2018
NORTH AMERICA–Mattel and WWE have joined forces to debut a girls’ product line featuring the first-ever fashion dolls based on WWE’s female Superstars.
The range, which was unveiled yesterday at Comic-Con, will feature Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, becky Lynch, Alicia Fox and Eva Marie as 12-inch dolls with multiple fashion options. Each female Superstar will also be featured as an action figure.
The new merchandise collection will also include a line of roleplaying items such as a WWE Women’s Championship belt, a Bayley-inspired headband and Sasha Banks’ “Legit Boss” rings.
“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” says Stephanie McMahon, chief brand officer, WWE. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”
The female WWE Superstars fashion doll and role-playing collection will be available exclusively at Toys ‘R’ Us stores and online at ToysRUs.com this September.
“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans,” says Lori Pantel, senior vice president and general manager, Girl’s Toy Box, Mattel. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”
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