Mattel Unveils Sustainable Toys

Mattel has announced an expansion of its sustainable product offering with the debut of new products from its MEGA and Matchbox brands.  

The MEGA BLOKS Green Town features playsets, like the Build & Learn Eco House and the Grow & Protect Farm, made from a minimum of 56% plant-based materials. The packaging is created with 100% Forest Stewardship Council (FSC)-certified paper or paperboard, plus soy-based inks and water-based varnishes to enhance recyclability. 

Mattel is also releasing The Matchbox Tesla Roadster, a die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. It is now available as a pre-sale item on Mattel Creations. 

“At Mattel, we are focused on developing innovative products and packaging that are better for our planet by integrating more sustainable materials and principles of product stewardship and circular design,” says Pamela Gill-Alabaster, head of global sustainability, Mattel. “These new products from MEGA and Matchbox demonstrate our commitment to our 2030 goal to achieve 100% recycled, recyclable or bio-based plastic materials in all our products and packaging and to creating a more sustainable future for the next generation.” 

MEGA and Matchbox are also part of Mattel PlayBack, a toy takeback program launched in the U.S., Canada, France, Germany and the U.K. in 2021, designed to recover and reuse valuable materials from old Mattel toys. 

The expanded offering includes Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic; Fisher-Price Rock-a-Stack and Fisher-Price Baby’s First Blocks, made from bio-based plastics; UNO Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials and three previously released MEGA Bloks sets made from bio-based plastics.