Mattel Unveils New ‘Barney’s World’ Toy LineMattel Unveils New ‘Barney’s World’ Toy Line
Fisher-Price collection launches this fall, inspired by the animated reboot.
January 29, 2025

Mattel has announced a new Fisher-Price toy line inspired by “Barney’s World,” the animated reboot of the iconic purple dinosaur franchise. The collection, launching in autumn 2025, aims to celebrate Barney’s mission of promoting love, kindness and community through play.
The toy line will include plush toys, interactive figures, and role-play sets designed to support emotional growth and imaginative storytelling. Highlights include the Sensory Barney, featuring textured fabrics and a fidget heart, and the Heart Hands Barney, which plays phrases and songs from the show, including “I Love You (I Love Me Too).” Additional products include plush versions of Baby Bop, Billy the Dino, and other characters, as well as a “Barney’s World” Adventure Bus playset.
“Barney has always stood for love and kindness, and we’re thrilled to bring him back with a fresh perspective for today’s families,” says Kelly Philp, senior director, marketing, Mattel. “This new product line celebrates the importance of community, sharing, and self-expression, creating meaningful play experiences for kids and their grown-ups.”

Barney's World Barney Hey Friends Pack Figures
“Barney’s World” is currently airing on Cartoonito, with episodes available on Sky, Virgin, and NOW, as well as select content on YouTube. Music from the series will also be released on streaming platforms globally.
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