Mattel Unveils ‘Disney’s Descendants: The Rise of Red’ Dolls

New movie gets new dolls.

License Global, Content Editor

July 3, 2024

1 Min Read
Disney’s Descendants: The Rise of Red dolls, Mattel
“Disney’s Descendants: The Rise of Red” dollsMattel

Just in time for “Disney’s Descendants: The Rise of Red,” the new release in the franchise, Mattel is releasing a new product collection inspired by the movie.

The full collection includes dolls of the heroes and villains from the musical fantasy, singing dolls, sorcerer’s cookbooks and more. Seven became available on July 1.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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