The brand allows girls to create a one-of-a-kind doll through a variety of personalized options including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.
Each new Truly Me doll will now also comes with a Me-and-My Doll activity set that will feature more than four dozen activities for girls to do with their dolls, and a new Truly Me digital play experience. The new Truly Me micro-website features a Fun-spiration section refreshed daily with interactive crafts, doll activities, quizzes, games and recipes.
The Truly Me world will now also include a downloadable "Friendship Ties" app that lets girls make virtual friendship bracelets to save and share, as well as a line of new Truly Me activity books designed to encourage self-esteem through self-expression.
A new Truly Me Signature
Other activities being held to celebrate the launch of American Girl's Truly Me line include:
Discover Truly Me Retail Events at American Girl retail stores across the country on June 11 and Aug. 13, featuring activities and a free Truly Me doll-sized t-shirt
Truly AwesoME Sweepstakes: American Girl will host a 12-week Truly AwesoME Sweepstakes that offers weekly prizes to girls ages 8 to 13.
Truly Me products are available now on through American Girl's catalog, the American Girl website and all American Girl retail locations nationwide.
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