Mattel U.K. Consumer Products Team Expands

Lisa Lalayan is relocating to the U.K. taking on the role of softlines manager, consumer products, U.K. after 3 years working across the EMEA CP Team, where she has successfully built long term partnerships with retailers. Lalayan will assume responsibility for Mattel brands across fashion, accessories, health/beauty and home products and will continue to strengthen existing partnerships as well as forging new relationships. 

Jack Allen has joined

Mattel

as hardlines manager, consumer products, U.K. Allen will also lead Mattel’s retail-first approach and joins Mattel U.K. from Winning Moves and has proven licensing experience across a number of IP & licensors. Allen will take on responsibility for hardlines, fast moving consumer goods (FMCG) and publishing categories. 

In addition to the new U.K. Team changes,

“We are thrilled to have Lisa and Jack join to support the U.K. business,” says Spalding. “With a world-class portfolio of brands including Barbie, Hot Wheels, Thomas & Friends, Monster High, Fisher-Price, UNO, Masters of the Universe, Scrabble and more, we look forward to the energy and skillset that the new team will bring to drive a big 2023 and beyond for our business!”