As families learned to navigate the pandemic, Mattel launched the Mattel Playroom, a free online destination that offers parents and caregivers activities and content. The platform includes content from their portfolio of brands including Barbie, Hot Wheels, American Girl and more, along with play-from-home information and tips, to be a valuable resource for them.
As we head into the holiday season and families continue to spend a significant amount of time at home, Mattel wanted to ensure that the Mattel Playroom continues to provide consumers with timely activities, information and tips. They have transformed the online destination into a holiday hub, offering:
- Holiday-themed crafts, including new printable holiday cards from Barbie, Hot Wheels and Thomas & Friends, as well as a step-by-step guide for building a Barbie Cookie Dreamhouse;
- Ideas for holiday decorations and play, including instructions on how to incorporate dolls into holiday décor, recommendations on how to host an ugly sweater party with toys and suggestions on how to create a winter-themed race with Hot Wheels, to name a few;
- Holiday-themed content from American Girl, Barbie and Thomas & Friends, among others. For example, American Girl’s The Perfect Present, follows Rebecca as she searches for the perfect gifts for her loved ones; and
- Insights from Mattel’s play experts on how to manage holiday stress and ideas on creative ways to give back this season.
The holiday update is just the beginning and Mattel plans to regularly introduce new festive content over the coming months.