The hub that was launched in March has new holiday content.

License Global

October 29, 2020

1 Min Read

As families learned to navigate the pandemic, Mattel launched the Mattel Playroom, a free online destination that offers parents and caregivers activities and content. The platform includes content from their portfolio of brands including Barbie, Hot Wheels, American Girl and more, along with play-from-home information and tips, to be a valuable resource for them.

As we head into the holiday season and families continue to spend a significant amount of time at home, Mattel wanted to ensure that the Mattel Playroom continues to provide consumers with timely activities, information and tips. They have transformed the online destination into a holiday hub, offering:

  •  Holiday-themed crafts, including new printable holiday cards from Barbie, Hot Wheels and Thomas & Friends, as well as a step-by-step guide for building a Barbie Cookie Dreamhouse;

  • Ideas for holiday decorations and play, including instructions on how to incorporate dolls into holiday décor, recommendations on how to host an ugly sweater party with toys and suggestions on how to create a winter-themed race with Hot Wheels, to name a few;

  • Holiday-themed content from American Girl, Barbie and Thomas & Friends, among others. For example, American Girl’s The Perfect Present, follows Rebecca as she searches for the perfect gifts for her loved ones; and

  • Insights from Mattel’s play experts on how to manage holiday stress and ideas on creative ways to give back this season.

The holiday update is just the beginning and Mattel plans to regularly introduce new festive content over the coming months.    

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like