As families learned to navigate the pandemic, Mattel launched the Mattel Playroom, a free online destination that offers parents and caregivers activities and content. The platform includes content from their portfolio of brands including Barbie, Hot Wheels, American Girl and more, along with play-from-home information and tips, to be a valuable resource for them.

As we head into the holiday season and families continue to spend a significant amount of time at home, Mattel wanted to ensure that the Mattel Playroom continues to provide consumers with timely activities, information and tips. They have transformed the online destination into a holiday hub, offering:

The holiday update is just the beginning and Mattel plans to regularly introduce new festive content over the coming months.