Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Mattel to Create ‘Wednesday’ Toys
Co-branded collector sets and dolls to hit the market.
License Global
December 6, 2023
1 Min Read
Scene from “Wednesday.” MGM Television
Mattel has announced a multiyear licensing deal with Amazon MGM Studios to create and market co-branded dolls and collector sets inspired by MGM Television’s “Wednesday.”
In 2024, Mattel will release co-branded “Wednesday” dolls and collector sets through its Monster High and Little People Collector properties, respectively, fusing the characters with Mattel’s toy brands.
Mattel’s co-branded “Wednesday” dolls and collector sets are expected to be available in 2024 through the “Wednesday” storefront on Amazon and other retailers.
About the Author
You May Also Like
.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Josh Simon, Netflix")
Editor's Choice
Sponsored Content
Sep 24 - Sep 26, 2024
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more