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Co-branded collector sets and dolls to hit the market.

License Global

December 6, 2023

1 Min Read
Scene from “Wednesday.” 
Scene from “Wednesday.” MGM Television

Mattel has announced a multiyear licensing deal with Amazon MGM Studios to create and market co-branded dolls and collector sets inspired by MGM Television’s “Wednesday.” 

In 2024, Mattel will release co-branded “Wednesday” dolls and collector sets through its Monster High and Little People Collector properties, respectively, fusing the characters with Mattel’s toy brands. 

Mattel’s co-branded “Wednesday” dolls and collector sets are expected to be available in 2024 through the “Wednesday” storefront on Amazon and other retailers. 

 

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License Global

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