Mattel Television, WildBrain Greenlight More ‘Fireman Sam,’ ‘Polly Pocket’

More “Fireman Sam” and “Polly Pocket” are on the way.
License Global

October 21, 2020


Mattel Television and WildBrain announced that they have greenlit season 13 of “Fireman Sam,” an animated preschool series that teaches children safety education, and season three of “Polly Pocket,” the animated series based on Mattel’s original micro-scale doll brand.

These new seasons are part of an ongoing multi-year, co-development, production, distribution and licensing agreement between Mattel and WildBrain. 

Both Mattel and Wildbrain are exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

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“‘Fireman Sam’ and ‘Polly Pocket’ are treasured brands from Mattel that have each found devoted fans around the world with new generations of kids,” says Caroline Tyre, vice president, global sales and rights strategy, WildBrain. “We’re looking forward to teaming up with Mattel Television to create more

Sam and Polly adventures to share with families through our valued broadcast and streaming partners.” 

Season 13 of “Fireman Sam,” which will premiere in June 2021, will feature 26 10-minute episodes. Season three of “Polly Pocket” will premiere May 2021 and will consist of 13 22-minute episodes.

As the distributor for both series, WildBrain has inked agreements with multiple broadcasters and streaming services for “Fireman Sam” and “Polly Pocket” including Netflix, Disney Channel, Cartoonito and more.

“At Mattel Television, we are focused on producing compelling episodic content based on our iconic franchises,” says Alex Godfrey, senior director, content distribution, Mattel. “‘Polly Pocket’ and ‘Fireman Sam’ both have a significant fan base, and WildBrain continues to be a fantastic production and distribution partner, enabling us to bring these popular shows to a broad global audience.” 

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