Mattel Teams to Teach Coding

Mattel is collaborating with Tynker to teach children computer science and programming with the help of brands such as Hot Wheels and Monster High.

April 6, 2018

1 Min Read

Tynker will feature brands like Hot Wheels in its kids' coding platform.

Mattel is collaborating with the educational technology provider Tynker to teach children computer science knowledge and programming skills with the help of brands such as Hot Wheels and Monster High.

Mattel and Tynker have co-developed online coding courses based on characters and content from Mattel's Hot Wheels and Monster High brands and Tynker's kids' coding platform. The courses–designed for children in grades three and above–provide a complete learning system with interactive exercises, guided tutorials, fun creativity tools, puzzles and more, to make programming fun. Once proficient, kids can then advance to more sophisticated topics such as Javascript coding.

"It's no secret that increasing access to quality STEM learning opportunities for children around the world is of vital importance," says Michael Shore, vice president and head of future play, Mattel. "We have always been passionate about using the power of imaginative play to help foster learning and early childhood development, and we are excited to work with Tynker to help increase every child's proficiency in STEM skills, along with reasoning and critical thinking."

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