The aim of the new line will be to combine familiar physical toys with digital adventures, supported by an upcoming series of apps. The apps will leconsumers to imagine, design and customize their own toys, and then bring those toys to life through 3D printing.
The first in the series of new apps is scheduled to launch in the second half of this year along with a dedicated online hub for Mattel’s 3D printing initiatives.
“We’re constantly inspired by the passion and creativity we see among kids around the world,” says Doug Wadleigh, senior vice president and global brand general manager, Toy Box, Mattel. “Technology is changing daily and by harnessing Mattel’s expertise in play and Autodesk’s expertise with creative apps and 3D printing, we’re able to offer a new kind of 3D design experience, continuing the Mattel legacy of inspiring imagination and creativity.”
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