Mattel Snags WeCool Toys Licensing

WeCool Toys to develop a line of Barbie and Hot Wheels-branded compounds and activities.
License Global

June 9, 2021

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WeCool Toys have announced that they have entered a licensing deal with Mattel to develop new Barbie and Hot Wheels-branded compounds and activities. 

Under the agreement, WeCool Toys will create a line featuring various new dough sets and activity sets featuring the brands. The new licensed compound lines will launch under the Compound Kings and the Activity Kings line fall of 2021 at retailers nationwide. 

"We are excited to enter into this licensing deal with Mattel to develop a full range of compounds featuring Barbie and Hot Wheels, two incredible evergreen brands," says Jeff Osnato, chief executive officer, WeCool Toys. "As a company, we are committed to developing innovative new products that stimulate the senses and encourage creativity. Mattel is the perfect partner and we are delighted to be working with them to develop these new, innovative products for children nationwide." 

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