Mattel Sends American Girl to Mexico

American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.

April 6, 2018

Mattel Sends American Girl to Mexico

American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.

The first two American Girl shop-in-shop boutiques will open in summer 2015 at El Palacio de Hierro's Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in fall 2015.

The shop-in-shop boutiques will carry both the My American Girl and Girl of the Year doll lines, as well as a selection of Dress Like Your Doll clothing for girls, American Girl books (which will be translated into Spanish) and a Doll Hair Salon.

"For nearly 30 years, American Girl has been celebrating and encouraging girls to be their best with high-quality dolls and engaging books and entertainment," says Jean McKenzie, executive vice president, American Girl. "Today, we're thrilled to bring the American Girl experience into Mexico–our second international location–and inspire a whole new group of girls to stand tall, reach high, and dream big."

 

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