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Mattel Secures ‘PAW Patrol: The Movie’ Deals

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UNO and Mega Bloks will release “PAW Patrol” product.

Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products to develop a selection of items for “PAW Patrol: The Movie,” a Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures, which will hit theaters on Aug. 20. 

Through this agreement, Mattel has the licensing rights to create a selection of items under its Mega Bloks and UNO brands.

Mattel’s “PAW Patrol” assortment will consist of more than 10 products featuring favorite characters such as Chase, Skye, Marshall, Ryder and Liberty. Specific items include: 

  • Mega Bloks “PAW Patrol” line – A selection of building sets including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set and Rubble’s City Construction Truck, among others; and
  • UNO Junior “PAW Patrol” – This simplified UNO Junior card game for younger players is loaded with graphics from the upcoming animated movie.

The line will launch at retailers across the globe in fall 2021. 

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