UNO and Mega Bloks will release “PAW Patrol” product.

License Global

June 30, 2021

1 Min Read

Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products to develop a selection of items for “PAW Patrol: The Movie,” a Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures, which will hit theaters on Aug. 20. 

Through this agreement, Mattel has the licensing rights to create a selection of items under its Mega Bloks and UNO brands.

Mattel’s “PAW Patrol” assortment will consist of more than 10 products featuring favorite characters such as Chase, Skye, Marshall, Ryder and Liberty. Specific items include: 

  • Mega Bloks “PAW Patrol” line – A selection of building sets including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set and Rubble’s City Construction Truck, among others; and

  • UNO Junior “PAW Patrol” – This simplified UNO Junior card game for younger players is loaded with graphics from the upcoming animated movie.

The line will launch at retailers across the globe in fall 2021. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like