Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
April 6, 2018
1 Min Read
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
The partnership will kick off this year and run through 2017. Toy State is already a licensee for Mattel's Hot Wheels and Thomas & Friends brands.
New Barbie R/C vehicles are scheduled to hit retail shelves in the U.S. and Canada starting in the fall of 2016.
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