Mattel Revs Up Barbie Licensing

Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.

April 6, 2018

1 Min Read

Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.

The partnership will kick off this year and run through 2017. Toy State is already a licensee for Mattel's Hot Wheels and Thomas & Friends brands.

New Barbie R/C vehicles are scheduled to hit retail shelves in the U.S. and Canada starting in the fall of 2016. 

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