July 20, 2022
Mattel has announced it has entered into a multiyear agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer.
In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox property. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.
“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” says Nick Karamanos, senior vice president entertainment partnerships, Mattel. “As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids.”
“At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,” says Brian Bjelde, vice president, SpaceX. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts."
Mattel also announced that in anticipation of San Diego Comic-Con (SDCC) 2022, it is opening its “vault” and unveiling exclusive limited-edition collectibles from iconic brands and franchises including Hot Wheels, WWE, “Jurassic World,” “Star Wars,” “Masters of the Universe” and more as part of its “12 Days of Fandom.”
The following products will be available at SDCC and online starting at 12 p.m. EDT on Friday, July 22 via MattelCreations.com:
WWE: No Holds Barred
Hot Wheels: “Ghost Rider” with Vehicle and “
“Master of the Universe” 2-Pack / MOTU Mega
“Star Wars Hot Wheels”
Edna from “The Incredibles”
Minecraft character Steve
Monster High: Voltageous / Back in Action Collection
Hot Wheels: “Mario Kart”
JJ Abram’s Bad Robot Plush
Richard Dickson, president, chief operating officer, Mattel, will be a keynote speaker at Brand Licensing Europe. His keynote presentation will focus on the life, cultural impact and future of fashion icon, Barbie. Brand Licensing Europe 2022 is Europe’s leading trade event and takes place Sept. 20-22 at ExCeL London. Registration is free and open now.
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