Mattel Reveals SpaceX Partnership, SDCC Exclusives

12 Days of Fandom starts July 22 on Mattel Creations’ website.

License Global

July 20, 2022

2 Min Read
Mattel logo.
Mattel logo.Mattel

Mattel has announced it has entered into a multiyear agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer.   

In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox property. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.   

“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” says Nick Karamanos, senior vice president entertainment partnerships, Mattel. “As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids.”  

“At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,” says Brian Bjelde, vice president, SpaceX. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts." 

Mattel also announced that in anticipation of San Diego Comic-Con (SDCC) 2022, it is opening its “vault” and unveiling exclusive limited-edition collectibles from iconic brands and franchises including Hot Wheels, WWE, “Jurassic World,” “Star Wars,” “Masters of the Universe” and more as part of its “12 Days of Fandom.”  

The following products will be available at SDCC and online starting at 12 p.m. EDT on Friday, July 22 via MattelCreations.com:   

  • “Jurassic World”

  • WWE: No Holds Barred

  • Hot Wheels: “Ghost Rider” with Vehicle and “

  • “Master of the Universe” 2-Pack / MOTU Mega

  • “Star Wars Hot Wheels”

  • Edna from “The Incredibles”

  • Minecraft character Steve

  • Monster High: Voltageous / Back in Action Collection

  • Hot Wheels: “Mario Kart”

  • JJ Abram’s Bad Robot Plush

Richard Dickson, president, chief operating officer, Mattel, will be a keynote speaker at Brand Licensing Europe. His keynote presentation will focus on the life, cultural impact and future of fashion icon, Barbie. Brand Licensing Europe 2022 is Europe’s leading trade event and takes place Sept. 20-22 at ExCeL London. Registration is free and open now.    

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like