The branded play area is part of the larger Family Entertainment Centre Sevenum in the park and offers a large, immersive play area where children can interact with Mattel’s portfolio of brands including Thomas & Friends, Fireman Sam, Bob the Builder, Angelina Ballerina and MEGA.

 “Our brands are known and loved by children around the world, and we are delighted to bring this world-class attraction to Europe to inspire wonder in the next generation! A huge congratulation to De Schatberg and their appointed suppliers in producing such a premium quality experience” says Julie Freeland, senior director, global live events & attractions, Mattel.

Mattel Play! Sevenum is the third Mattel Play! attraction. Other locations include Liverpool and Dubai.