License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mattel, NASCAR Drive into Disney Partnership

nascars.png
New toys have been unleashed by the trio.

Disney and Pixar’s “Cars” Week is back, and fans are invited to join the week leading up to this year’s Daytona 500 on Feb. 14. To celebrate the big day, Mattel has teamed with NASCAR and Disney Pixar to unleash brand new toys inspired by the films and the Daytona 500.

With all new products and activations inspired by real-life NASCAR drivers and iconic Disney and Pixar’s “Cars” characters, the collaboration aims to celebrate the Daytona 500 and its drivers.

Classic “Cars” characters like Lightning McQueen, Jackson Storm, Mater, Luigi and Guido have been NASCAR-ified, and some of the most notable NASCAR drivers including Chase Elliot, Austin Dillon, William Byron, Ryan Blaney, Joey Logano, Daniel Suarez, Aric Almirola and Kyle Busch have been transformed into diecast.

NASCAR drivers Chase Elliot, Austin Dillon and William Bryon have inspired diecasts, available soon at Walmart.

The Disney and Pixar's Cars NASCAR die-cast vehicles, the 1:55-scale singles are available now and feature core characters like Lightning McQueen, Jackson Storm, Mater, Luigi and Guido with special NASCAR-inspired designs. Additional Pixar's Cars NASCAR releases will be rolling out throughout the year on Walmart.com, while a Disney and Pixar's Cars-themed Car Wash playset is available for $29.99 at Target and Amazon.

Additionally, color-changing toy cars deliver two paint jobs in one. These 1:55 scale vehicles change color when they're dipped in water. The color-changing diecast are available at Target and Amazon for $4.99 each.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish