Mattel Names Mara Verzé Head of U.K. Consumer Products

Mattel has announced the appointment of Mara Verzé as head of U.K. consumer products. Verzé will lead the U.K. consumer products team in her new role, focusing on accelerating the company’s licensing efforts in the region. 

Verzé joins Mattel EMEA after working at Authentic Brands Group, where she managed well-known brands like Nautica, Nine West, Aeropostale, Vince Camuto, Forever 21 and Izod across EMEA and India. Her experience also includes roles at IMG Licensing & Consumer Products, where she handled international licensees for various categories such as apparel, footwear, toys and more across multiple regions. 

“We are delighted to welcome Mara to the Mattel EMEA team,” says Ruth Henriquez, senior director of licensing, publishing and location-based entertainment for EMEA, Mattel. “Her extensive experience and proven track record in managing diverse brand portfolios and driving retail profitability make her an invaluable addition. We look forward to leveraging her expertise to further strengthen our consumer products presence in the U.K. market.” 

“Joining a team whose passion and imagination created such iconic brands and products is a dream come true” says Verzé. “I look forward to working with the entire Mattel team to build on their incredible momentum and play a role in the execution of Mattel's full franchise strategy, inspiring and entertaining our fans in the U.K. and beyond.” 

With Verzé’s leadership, Mattel aims to continue expanding its consumer products and licensing footprint in the U.K.